Build.ms exists to make technology accessible to everyone.

The technological landscape is moving faster than ever. Even professional developers, designers, and product managers are struggling to keep up with every new advancement. (And I’m not just talking about AI.) All the noise makes it hard to filter out what’s important, and what you can ignore.

And people have busy lives. There’s work to do, families to raise, friends to see, and hobbies to pursue. You shouldn’t have to spend all your time keeping up with the daily flood of news to understand how technology is reshaping the world around you.

Build.ms has always been a space for technical writing to share lessons about engineering, product development, design, marketing, AI, and anything you need to build a modern business. But I’m reshaping it around a clearer purpose: making technology accessible to everyone.

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This isn’t a new passion — I’ve been living this mission for over a decade, but I now have the clarity to make it my primary goal.

I’ve broken complicated subjects down into simple step-by-step processes so you can learn by doing. I’ve demonstrated new ways of working that are emerging. I’ve given talks that teach new ways to think about technology. Each of these is designed to bridge the gap: to give beginners a way in while offering experts new clarity.

That’s what you’ll find here going forward: more frequent posts that break down complex subjects into something you can understand and use immediately.

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I’ve been volunteering at Pursuit for 12 years — helping people from below the poverty line, with no prior background in tech, become software developers. 80% of them land jobs in tech making an average salary of $85,000/year. Former Uber drivers, janitors, and kindergarten teachers have learned technology skills to completely reshape their lives. I’ve had the great pleasure of watching hundreds of lives change right in front of my eyes, and it’s truly moving.

Given the poor job market for junior developers, the program shifted to an AI-focused approach last year. People who’ve never heard of AI are building real software and learning how to build real products in just 9 months. They put in hundreds of hours learning to build with AI, develop products, market them, and everything else you’d need to build a small business. They do this with guidance from dedicated teachers and volunteers who transform people into builders incredibly quickly.

Volunteers like me spend hours every week filling in the gaps, and we hear how valuable it is. But right now, those lessons are only available when I share an insight on Bluesky, answer a question in the communities I’m a part of, or teach a hands-on workshop. The knowledge is there, but it’s not accessible to everyone who needs it.

That’s not enough. This information needs to be free and accessible — to everyone.

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Here’s what I’ve learned from a decade of teaching: The people who thrive aren’t the ones who know the most. The people who thrive are the ones who know how and what to learn, how to adapt to new information, and how to think critically and creatively. There are a million places to learn about a specific tool or technology, but without the right mental models — taught in an accessible way — most people never figure out how to use those tools effectively.

That’s my mission for Build.ms 2.0. It’s a subtle shift from everything you need to build a modern business to what’s most important to know in a fast-moving technical world. And I’d love for you to follow along with me.

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